SAN DIEGO, Calif. — April 4, 2016 — The team behind some of the world’s most disruptive experiential events – like the resurrection of Tupac Shakur at the Coachella Music Festival, Google I/O, and this past weekend’s immersive projection mapping experience at the NCAA Final Four® – have joined forces to launch a new experiential collaborative group called Rezin8.
“We founded Rezin8 to deliver disruptive experiences that elevate our clients’ brands and objectives above all others,” said Nick Smith, Founder and President of Rezin8. “From conception to execution, the Rezin8 team is a collaborative resource for brands and agencies to turn a dream into a memorable experience.”
Bringing together an award-winning collection of creatives, strategists, designers and technologists under one roof, Rezin8 streamlines the production process, delivering turn-key solutions without losing the creative in translation. Rezin8’s core services include: experiential design, technical design, content production and event production.
“By leading with experiential design, our team creates the best canvas possible for delivering brand objectives and messaging, while always focusing on the end product,” explained Curt Apanovich, Vice President of Creative at Rezin8. “This unique approach engages audiences through all five senses, creating experiences that explode off the stage.”
“Having a full R&D team in-house ensures we’re not tied to a specific off-the-shelf product, but rather have the technical capabilities to design and engineer solutions to produce unique activations,” said Alex Howes, Vice President of Technology at Rezin8. “Our San Diego Center for Innovation allows us to build full-scale mock-ups of our clients’ events, giving them the confidence and foresight to know exactly what their shows will look like before ever setting foot on site.
“We found that bringing together multifaceted production teams to design experiences alongside our clients helps ensure that what we’re creating speaks directly to their audience, communicates brand messaging and objectives, is technically feasible, and that no creative is lost in translation,” added Derrick Avina, Executive Director of Production at Rezin8.
To learn more about Rezin8, visit: www.rezin8.com.
Rezin8 is a unique collection of creatives, strategists, designers, and technologists whose skills are only surpassed by their passion. Our multifaceted approach amplifies the marketing goals and objectives of our clients, ensuring a seamless process through innovative design, engaging content, disruptive technologies, and onsite activations. Rezin8’s core services include: experiential design, technical design, content production and event production. To learn more, visit www.rezin8.com, or follow us on LinkedIn or YouTube to stay up-to-date on our latest projects.