SAN DIEGO, Calif. — April 4, 2016 — This past weekend, Rezin8 – a new experiential collaborative group – created a full-court projection mapping experience that energized 80,000 fans at NRG Stadium, and millions of remote viewers at the NCAA Final Four.
“NCAA wanted to raise the bar creatively this year, so we designed and delivered more than the traditional projection mapping experience,” said Curt Apanovich, Vice President of Creative at Rezin8. “Our creative concept incorporated the full-court, scoreboards, and an automated
canvas that dropped down from the center-hung to add additional layers of content that elevated the entire experience for attendees.”
Rezin8’s in-house R&D team partnered with Tait Towers to design and build the 4-dimensional, 30-ft x 50-ft automated scrim that could easily be lowered and raised from the scoreboards within 30 seconds. “Because NRG is a football stadium, the court was raised 3-ft, which meant some attendees on the floor were actually sitting below the court,” explained Alex Howes, Vice President of Technology at Rezin8. “Our scrim helped ensure a better in-person viewing experience for fans from any seat in the arena.”
Rezin8 collaborated with the NCAA on the creative concept and content production for the Final Four game opening sequences, player introductions and half-time entertainment, which included: semi-finals and championship game opens & player introductions; the Road to the Final Four®, a retrospective on the journey to the Final Four; the Texas Western 50th Anniversary, a tribute to the 1966 UTEP NCAA Championship Game; and 30 Years of NCAA Memories, a montage set to the NCAA theme song.
“One of our key objectives was producing an experience that would translate well regardless of whether you were attending live or watching from home,” added Derrick Avina, Executive Director of Production at Rezin8. “Our creative team’s background is in high-end content creation for the TV and Film industry, so we built our content to ensure the on camera experience was as engaging as what fans were experiencing live.”
Visit www.rezin8.com to learn more.
Rezin8 is a unique collection of creatives, strategists, designers, and technologists whose skills are only surpassed by their passion. Our multifaceted approach amplifies the marketing goals and objectives of our clients, ensuring a seamless process through innovative design, engaging content, disruptive technologies, and onsite activations. Rezin8’s core services include: experiential design, technical design, content production and event production. To learn more, visit www.rezin8.com, or follow us on LinkedIn or YouTube to stay up-to-date on our latest projects.