The Nike Jordan Brand looked to Rezin8 for our holographic and immersive technology expertise for their Jordan Flight Lab activation. Together, Rezin8, Nike, and their other production partners developed and created a simulation experience that allowed fans to train with life-size holographic projections of professional basketball players via their NBA2K Characters.

Once participants completed the training, they were transformed into a live holographic illusion on stage, alongside the professional basketball stars, which was captured and posted on Instagram.

WHAT WE DID

  • Creative direction
  • Experiential design
  • Content production
  • Holographic effects
  • Projection
  • Technican design