Considered to be one of the most influential conferences for technology developers, Google I/O introduces new product and platform innovations from Google every year.
Historically, attendees would storm into the event to grab the best seats in the house, creating the need for a more structured entry-way to keep the initial crowd rush from becoming chaotic and unsafe. However, that now meant 7,000+ attendees needed to be engaged and entertained for the hour it took to completely load-in the room.
To address both challenges, we first designed a custom 300 ft-wide structure featuring nine entry tunnels into the room that served as an extremely efficient method of crowd control.
Upon entry, attendees were immersed in engaging content on a 540-ft panoramic screen which included a trip through the universe, a migrating whale that swimming around the room and a live interactive tournament of Pong which created a truly memorable experience.