NCAA was looking to create a memorable and entertaining experience for the Men's Basketball Final Four Tournament game openers.
Traditional court mapping would not work as attendees who had floor seats, including the parents and closest relatives to the student-athletes, were actually sitting below the court... so our team needed to develop an innovative solution that would allow everyone a view of the opening experience. We partnered with Tait Towers to design and build a custom 4-dimensional, 30ft x 50ft automated scrim based system that dropped down from the center-hung giving us another canvas to augment the court projection mapping.
This approach elevated the entire experience, engaging every single seat in the house (the activation looked sick from broadcast as well).
The timeline for content production was more aggressive and challenging than most projects as the assets needed to build the game opener and player intros for the semi-rounds were not available until 6-days before game day and only 12-hours before tip-off for The Championship Night Opener and Player Intros!
To maximize creatively we pre-designed and produced a 3D tool-kit of transitions, treatments, graphics, and animations to help efficiently integrate broadcast footage and assets from the NCAA needed to create the content for the four-dimensional projection mapping experience.