Williams-Sonoma and their family of brands is one of the largest home furnishings and culinary retailers in the world. Their annual General Managers Conference is all about motivating, informing and giving direction for the upcoming year.

Williams-Sonoma came to Rezin8 wanting to shake things up. Traditionally their keynote and general session included a couple of 16×9 screens, so they were looking for a production partner who could help them create an experience that augmented their brand’s creativity and passion.

Rezin8 designed a 100-ft curved screen that allowed the content to speak for itself. One of the big upgrades was taking their standard 16×9 presentations, and then expanding them to an ultra-wide-screen experience — helping them create some great story moments.


  • Creative direction
  • Experiential design
  • Content production
  • Scenic
  • Staging