The Tupac Shakur hologram amazed 90,000 festival-goers and advanced holographic technology as a new experiential marketing and entertainment vehicle.
Dr. Dre vision was to ignite the audience at one of the most influential and well-attended music festivals in the world by producing a kind performance the world had not yet seen.
Tupac’s short career and death meant fans and media alike never had a chance to see Shakur perform live or capture high-resolution assets of him.
The process used to create the Tupac hologram took several months planning and another four to produce in the visual effect.
By designing physical characteristics and integrating movements from previous performances captured before the rapper’s death, the Tupac hologram was produced. Using the latest technology in audio-visual the team was able to mix in fresh choreography and spoken word, as well, such as his open addressing the crowd, asking: “What the f**k is up, Coachella?”
The team then employed holographic technology to project the illusion of a life-sized Mr. Shakur on stage and through coordinated choreography, other performers, such as Snoop Dogg, were able to interact with the performance.