UC San Diego hosted a kick off event to celebrate their $2 billion fundraising campaign and challenged us to present attendees with a unique guided tour and celebration experience. Our solution involved developing a unique experience by leveraging interactive content coupled with augmented reality, virtual reality, futuristic presentations, performances, smart bracelets, and robotics — these were just a few of the innovative technologies deployed as part of what was a captivating and inspirational evening for all.
The attendees started their journey through a digital tunnel leading to the cocktail area. From the entrance of the tunnel, attendees had their own unique reality experience and were welcomed with their names digitally displayed.
Once in the cocktail area, tablets were distributed to each attendee which provided a variety of special effects throughout the event. As seen through the tablet, the augmented reality and digital content progressed with attendees as they moved throughout the room. Special effects like rain and clouds were a part of the experience and changed depending on the attendee’s time and location within the experience. We also programmed and coded a robot that traversed from guest to guest to take photos.
The event concluded with a futuristic live performance. Nathan East, considered one of the most recorded bass players in music history, performed as a digital projection visually illuminated the music.
The evening was a fully automated, tech-fueled experience, manifested in the living spirit of innovation - the very heart of UCSD.